When you see a truck you might just see four wheels, a lift, a bed, and a way to get from point A to point B.
However ‘Ram Life’ has changed all of that. Here at Steve Landers Chrysler Dodge Jeep Ramwe know all about great truck models and how RAM is the only option when considering a truck. We also have been very observant of all the work RAM has done with communities through the years. By partnering with communities and musicians, RAM has become more than just a truck brand. Here is how RAM has partnered with some musicians to inspire communities all across America!
In the words of country music star Chris Stapleton:
Some things have a life of their own. They find their way into ours as if by fate. A carefully folded flag, a family heirloom, a truck. They can inspire us, guide us along. They are symbols of where we come from, where we are going, maybe even who we are. They remind us that in life that there is a beginning, there is an end – and in between, there are roads.
Traveller Series
Chris Stapleton and Ram Trucks returned to where Chris grew up. His mission? To help out the music department at the local high school in Paintsville, KY. In desperate need of new instruments, Chris and Ram Nation volunteers built not only a new outdoor stage but also new music instruments for the kids. Chris topped it all off with the ultimate surprise: Two live concerts for the students and the community!
Click Here to watch the amazing story!
Let’s Ride
Partnering with one music artist and inspiring a community isn’t enough for Ram Life. Say hello to Easton Corbin. Easton talked about memories that you hold onto and how it carries over into his performances. “When you think about songs you want to perform, you think about those memories that last forever, or songs you heard while in your favorite truck,” said Easton. Inspired by his partnership with Ram, Easton wrote “Let’s Ride”. Featured with a Ram 1500 in the music video, “Let’s Ride” is all about the adventures you share with your truck. These adventures make the memories that last a lifetime. “It’s easy to write a song like ‘Let’s Ride’ because it is all about fun and having a good time, which is what the Ram brand is all about,” said Easton. Clearly Easton understands Ram Life.
Click here to see the story behind “Let’s Ride”
Roots and Wings
Ram Life doesn’t partner with just Chris Stapleton. Ram Trucks and country music star Miranda Lambert partnered together and Miranda wrote “Roots and Wings”. The song embodies what it takes to make a true partnership and Miranda wrote it exclusively for Ram Trucks. Miranda said, “Be yourself and never change it.” There is no more fitting description of Ram Life!
Click here to watch the “Roots and Wings” story!
RAM Life defined what it means to drive a RAM. RAM Life changed the way we see owning a truck. Don’t choose just any truck. Choose a RAM Truck!
Come see usto discover what it means to live a life inspired by RAM!