We love supporting a good cause at Steve Landers Chrysler Dodge Jeep Ram. During a time of year when giving back is so important, Steve Landers Auto Group is just one of the sponsors for the Polar Plunge, an event hosted by Law Enforcement Torch Run (LETR) to benefit the 15,000 athletes statewide who participate in Special Olympics Arkansas (SOAR) sports and health programming.
The Polar Plunge is a fundraising event where individuals and teams wade into various bodies of freezing water. This year’s event will take place at Lake Willastein Park in Maumelle beginning at 1 p.m. Saturday, December 10. Registration will take place beginning at 10:30 a.m. Saturday and there is a minimum fundraising goal/donation of $50.
LETR’s purpose is to raise dollars and awareness for SOAR, and LETR for Special Olympics Arkansas has raised over $500,000 a year since 2010. Local law enforcement officers, teams and individuals already registered have raised more than $3,000 for the Polar Plunge so far.
Steve Landers Chrysler Dodge Jeep Ram, Steve Landers Kia and Steve Landers Toyota have long been supporters of SOAR and the Polar Plunge is just another way for us to help raise funds and awareness for this incredible organization. Prior to Saturday’s event, all three dealerships will be on hand at 10 a.m. Friday at Lake Willastein Park to present a donation to SOAR. Some of us may even take the plunge ourselves! We’ll have live coverage of the sponsor event Friday morning, so be sure and check out our Facebook pages.
For more information, visit www.specialolympicsarkansas.org/polar-plunge. To take the plunge, register at www.firstgiving.com/soar. We hope to see you there!