The ALS Ice Bucket Challenge has swept the nation recently, and at Steve Landers Chrysler Dodge Jeep Ram in Little Rock, Arkansas, we're proud to help support a great cause like the ALS Association.
Steve Landers Sr. -- BIG, as we like to call him -- agreed to participate in the Ice Bucket Challenge in honor and memory of his friend Rita Arrington, who passed away in 2011 due to ALS.
"She was a very good person, and it was a terrible disease and I think it's something we shouldn't have to go through," Landers said in front of a crowd outside his Chrysler Dodge Jeep Ram dealership on Colonel Glenn in Little Rock.
But Steve went one step further -- for every like that Steve Landers Chrysler Dodge Jeep Ram and the video get on Facebook through August 31, Steve will donate $1 to the ALS Association.
"I don't know much about the Internet, but I know my sons told me to say this," Landers said, "but if we get a like, $1 goes to ALS awareness."
Steve wrapped up his challenge by challenging Frank Fletcher of Frank Fletcher Chrysler Dodge Jeep Ram in Sherwood, Arkansas, to do the same.
"I'm going to challenge Frank Fletcher to sit outside his store and let somebody pour water on him," Landers said.
Watch BIG's Ice Bucket Challenge below, and make sure you like the video, as well as Steve Landers Chrysler Dodge Jeep Ram's Facebook page, to make a difference in ALS research.
